Deliberately Kinship is more than a name — it’s a way of living. Born from the warmth of small-town Alabama life and the belief that family is who you choose, we create seasonally inspired apparel and lifestyle goods that celebrate intentional living, deep connection, and the beauty of belonging.

We’re a women-owned, faith-inspired small business based near Logan Martin Lake in Lincoln, Alabama, proudly serving the Greater Birmingham area and beyond. Our heart is for families, sports moms, and women who live life between the ballpark, backyard, and church pew — the places where community and kinship are built one moment at a time.

Here, kinship doesn’t just mean who you were born to — it means who you build life with. Whether it’s a lifelong friend, a teammate’s mom who became family, or the people who show up for every game under the Friday night lights, we believe in the power of chosen family — those who love you on purpose.

What We Stand For

Intentional Kinship

Our collections are designed around the idea of deliberately chosen family — bonds built through shared values, loyalty, and love. Every Comfort Colors tee, Gildan sweatshirt, and embroidered piece reminds you to slow down, show up, and cherish the people who feel like home — from the dugout to the dinner table.

Small-Town Roots

We’re proud of our Alabama roots and our connection to the Greater Birmingham community. Our designs carry the rhythm of small-town life — porch conversations, handwritten notes, backyard dinners, and cheering under the Friday night lights. That small-town soul is woven into every product we send your way, from locally inspired seasonal drops to sustainable everyday favorites.

Sideline & Soul

We see you — the moms juggling work, worship, and weekend games. The women running between practice and pickup, faith and family, grace and grit. Deliberately Kinship was created for you — the women who wear many hats and sometimes ball caps. Our Sports Mom Collection celebrates the heart behind the hustle: the carpool prayers, the late-night laundry, and the joy of being there for it all.

Shared Values & Support

We believe in sustainability, reciprocity, and community care. Each product honors the season you’re in — whether it’s coaching, caregiving, or carving out moments of peace in between. We exist to remind you that you’re doing beautifully — even in the busy.

Conscious Craft

We partner with ethical makers and produce every item in small batches, using Comfort Colors tees and Gildan sweatshirts that we design, embroider, and print with care. Our creative process reflects our values — thoughtful, sustainable, and intentional — honoring both people and planet while ensuring every piece tells a story of purpose and connection.

Every item tells a story of belonging, motherhood, and meaningful living — made to last, made to feel like home.

Why People Love Deliberately Kinship

• Women-owned small business based near Birmingham, Alabama
• Faith-inspired apparel for intentional, community-rooted women
• Custom Comfort Colors t-shirts & Gildan sweatshirts (embroidered & printed)
• Perfect for sports moms, small-town families, and weekend markets
• Ethically crafted, small-batch apparel with local pickup & U.S. shipping

In a Sentence 

Deliberately Kinship is a women-owned, Alabama-based lifestyle brand serving the Greater Birmingham area — offering faith-inspired, embroidered, and printed apparel that celebrates small-town roots, Friday night lights, and the beauty of community.